There are many tips and how-to’s in the marketplace about how to market your company.

It’s almost too much to wade through, isn’t it?

One thing I would invite you to consider is: if you own a business, you’re a marketer…And a salesperson. Whether your marketing and sales are sophisticated or fairly simple; if you have customers, you’ve engaged in some sort of marketing.

Even if that marketing is based on word of mouth and referrals. Your customers are doing your marketing for you in this case.

Marketing isn’t sales and sales isn’t marketing, but they do work together.

In a world consistent overworking and putting off personal plans to ‘get ahead at work’ is still a badge of honour for some (things are are changing but not fast enough in my opinion), sometimes the idea of taking vacation gets shoved aside.

But the research and benefits of taking time away are quite compelling:

We can’t talk about leading in 2021 without taking into account the emotional state of our employees and our teams.

You may have seen some of the latest research around the Mental Health statistics for employees.

Here’s an excerpt from the Morneau Shepell Mental Health Index report from December 2020. The Mental Health Index report measures the current mental health status of employed adults amidst the Covid-19 pandemic across Canada, the US, the UK, and Australia.