What's ahead for YOUR business?

Business GoalsLeadershippurposeSmall Business

Jun. 28

Do you have a vision for where your business will be in the future?

Do you have a sense of what you’re creating through your work and how it contributes?

Do you feel inspired when you think of what’s ahead for your work?

If you don’t have a Vision Statement, I invite you to consider what yours could look like.

If you haven’t yet landed on a Vision - or a written out statement - chances are, it’s somewhere inside you, un-articulated and yet defined.

Let’s look at the benefits of creating a vision statement for your business…

Having a Business Vision is like being drawn to a beacon ahead of you as it guides you through (what-can-feel-like) the fog of navigating your business. It’s the knowing of where you are headed.

Vision tells us about your desired future position of the business and tells us what you’d like to see as the future of the industry you are in.

Aside from the benefits of your vision (statement) being a guidepost it can inspire and motivate. Not only, you, but your team, your clients, and future clients.

It guides the actions and decisions of your employees,
It creates a foundation for performance standards.
It helps you attract Talent; those that feel aligned with what your business is set out to accomplish.
It can help you navigate and provide context for re-organizations and internal changes.

Here’s Google’s Vision Statement:

“To provide access to the world’s information in one click.”

Simple, clear, and powerful. All roads lead to this. Of course, Google does other things, but the core of what they are known for and do is access to the information.

Here’s Apple’s Vision Statement:

“We believe that we are on the face of the earth to make great products and that’s not changing.”

The themes coming out of this are innovation, quality, and longevity.

Imagine what a vision statement can do for your business?

Ask yourself:

Where would you like your business be in the future, say 10-30 years from now?

What type of future do you want to shape through your business? Where would you like to see the future of your industry?

Why did you start your business in the first place?

Reflecting on these questions can help you uncover and refine your vision statement.

And, it helps you to anchor your growth, inspiration, innovation, and decision-making to a point in the future where your vision exists.

And, once you have a Vision Statement….it’s meant to be shared.

Have fun with this.