Based on working with clients and learning from my own experiences, I’ve seen a few common mistakes that can completely derail us in achieving the goals we set in our business.

My hope is in highlighting these mistakes, it can help to avoid them, helping you to be more successful when aiming for great things in your business…

Notice I said ‘when’….because really…this happens to everyone.

I wanted to touch on this today, because I’m noticing you taking action and some things are working out and some things…aren’t.

There’s a skill to failing that I wanted to highlight that I’m hoping will be helpful.

So what does failing look like to you?

There are common mis-steps that I’ve made and I see others making. I’m highlighting them here so we can support each other in our collective pursuit of our personal and professional goal achievement.

Three common areas where even high-achieving professionals can become derailed:

1. Allowing urgent items to take priority over our schedule, nudging goal efforts aside.

You may be thinking - of course…it’s urgent.

Well, is it urgent for you or someone else? Many times what’s urgent for someone else lands on your plate with a deadline attached, creating a sense of urgency for you. Particularly if you’re in a line of work where this is the norm rather than the exception, this can be a challenging environment to pursue those important but not urgent activities, which is the category that many goal efforts fall into. But, note I said challenging, not impossible.

Is your business satisfying your ‘WHY’?

In order to fulfill your WHY for being in business, the company you created has to be able to make the impact you had intended it to make.

Whether that’s impacting families through therapeutic approaches, providing housing for seniors, providing financial security for families, or helping others build healthy businesses, without your own healthy business, it becomes harder to fulfill that mission.

That’s why I love these markers of business value. It’s not only your own business you’re building, but having a healthy business means that you can change the lives of your clients and customers.

That’s the real and compelling legacy here and a huge reason why I do what I do. One of my big WHYs is to help you to be successful in growing a strong, healthy, and sustainable business that impacts others.

I’m deeply motivated to improve the lives of others through economic growth and supporting businesses that make a difference in our communities so we all thrive.

One of the markers of a healthy business is how cash flows through it. (This is the fifth driver of business value.)

One of the most common pains I hear from business owners is that there’s not enough cash. Or it shows up as their desire to ‘do more marketing’ or '‘increase sales’.

Is your business a cash suck?

Or does it generate cash quite handily?

If cash is rarely on hand in your business when you need it, you may want to consider exploring these areas:

If you look back on this year, how do you feel about your business?

Do you feel proud of your efforts weathering the uncertainty of this year? Do you feel frustrated or disappointed? Do you feel gratitude? Or perhaps a combination of all those things….

If you were to look ahead at how you would like to feel about your business in the coming year, what would come to mind? Accomplished, proud, successful, fulfilled……

Of all the things you could do in your business, often overlooked is how we want to be in relationship with the work we do and how the business can serve us and the people it depends on.

Particularly, if you’ve identified that HOW you show up in your business has a big impact on what gets accomplished and how the business does.